Digital marketing is the term used to describe the use of online channels to advertise and sell products or services. It includes a wide official source range activities, such as websites, social media and mobile apps.
It’s a form of marketing that is displayed on your customers’ devices and it’s at the heart of the majority of interactions with customers today, even when those conversations happen in-person or over the phone. Digital marketing includes email, social media, and search engine optimization.
It’s almost as if some new rules are being applied to the digital world. It’s not only about platforms and channels, it’s about ideas that last in digital (the importance of humanisation, the fact that content is the most valuable asset) and the latest technology that was once thought to be the future but now has entered the mainstream.
Connecting with your customers at scale via their preferred digital platforms is essential to provide experiences that meet their expectations starting with building relationships and driving sales. Digital marketing is essential for all companies. You can still reach out to your customers with the right tactics, even if you don’t have a significant budget. To assist you in starting we’ve compiled a list of our top suggestions that are designed to help you achieve an effective digital marketing strategy no matter your budget.
